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Destination Halifax – TrueFax


Destination Halifax was looking to attract visitors from nearby towns and cities, by positioning Halifax as Atlantic Canada’s one true urban centre, where there are always exciting events taking place. Our job was to create an overarching campaign platform that could be used to promote a variety of events throughout the year.

We decided to take this concept in an unexpected direction by juxtaposing lively, exciting footage of Halifax with a subdued voiceover that depicts Halifax as a quaint little town. This disconnect helps set our videos apart from the crowd and invites viewers to get to know the real Halifax.


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    Destination Halifax