Sober Island Brewing Company is a new specialty brewer from a rural area of Nova Scotia with a rich heritage. They wanted to specifically highlight that heritage in their brand.
I built a visual identity that puts their story front and centre, with a logo that features a historic ship exploring the Eastern Shore archipelagos. The bold colours and thick, solid lines help the brand stand out from the many craft breweries that are emerging every day.
To further invoke a sense of pride among locals, additional marketing collateral was developed, including t-shirts and a converted horse trailer used to sell merchandise.
Sober Island Brewing Company